The goal of the Penn Valley Bank design was to create an brand identity around an abstract logo design. The four branches in the logo represent the bank's values, and the colors coordinate with them. Blues represent security, while greens represent prosperity. The font is a sans serif which gives it a modern feel, but the rounded letters make it more approachable. In addition, the design of the logo creates a circle outside, which again makes it more approachable. The inside creates a diamond, which gives it a structured center, making it more secure.
