For INFERNALE, I wanted to create a design that was inspired by old school tattoo art style. I was particularly inspired by a demonic art style that ties that into it.
With this in mind, I created the image of the siren based on old school tattoos of mermaids and added a demonic twist. The bold colors help aid to that, yet I wanted my own deconstructed twist that makes it more my style. The addition of white bubbles creates the idea of the ocean around the siren.
A siren seduces sailors into the ocean, which is why I added in blush tones in the color palette, making the design more suggestive to the viewer.
The logotypes ties into a broader idea of the brand; the letters are wavy, like how flames move in the wind. It helps suggest the demonic aesthetic of the brand.
